About Reliance Insurance 

Our Story

When Jim purchased Reliance Insurance in 1985, it was a tiny - 500 square feet! - a storefront insurance agency on Hastings at Boundary in Vancouver. But Jim’s vision was to grow the company into a major personal and commercial insurance brokerage. Over the next 35 years, Reliance moved a number of times as it grew and gathered more companies, and at one point, the business was spread out over several locations. Over and over, Jim was told that his venues were too big for a small staff, too far away from foot traffic, too much of a storefront to be commercial, and over and over, Jim stuck to his vision and proved them all wrong. Today Reliance Insurance Agencies Ltd. is proudly housed in the 14,000 square foot building he bought in 2014 completing Jim’s mission and keeping everyone in Reliance's insurance family together under one roof in the Greater Vancouver Regional District. The Reliance Group of companies has a team of 125 people with additional offices in Toronto and Montreal.

We are a full service insurance agency with specialized support in all lines of insurance related to small business, commercial, home, car and employee benefits programs. We are a WING partner - a global broker network - enabling us to place coverage for clients anywhere in the world, and have many clients with USA operations. Jim Ball and the senior executives are strong advocates for our clients through their role as advisory board members of several insurers.

Our Burnaby Neighborhood

Reliance Insurance is proud to be a part of Burnaby Heights, a vibrant neighbourhood, close to our roots and is small business and family focused. We have grown to be in the top 15 insurance agencies in BC and our staff who is like our extended family is an integral part of our success. Burnaby Heights is a perfect fit for the way we do business.

Our Mission

We are consistently among the top 10% of Insurance Brokers in Canada, which allows us to stay focused on our mission: to be your trusted insurance advisor. We want to help you reduce your risk, lower your total cost of risk and ensure that any claim you make is settled promptly and fairly.

Our Extended Community

Giving back has always been a part of Reliance's DNA. Directly and through support for our customers’ fundraising efforts we have raised money for various organizations. Reliance Insurance has supported Bridges to Community Canada and have helped build over 100 houses and two schools for impoverished families and communities in Nicaragua. Our top five charitable organizations are:




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